{"id":13235,"date":"2013-02-01T00:00:00","date_gmt":"2013-01-31T23:00:00","guid":{"rendered":"https:\/\/www.tibicon.net\/2013\/02\/che-buona-la-pasta\/"},"modified":"2020-04-05T11:03:52","modified_gmt":"2020-04-05T09:03:52","slug":"che-buona-la-pasta","status":"publish","type":"post","link":"https:\/\/www.tibicon.net\/2013\/02\/che-buona-la-pasta\/","title":{"rendered":"Che buona la pasta"},"content":{"rendered":"<div id=\"wpfp_fe12cf8c3a4460db65b5a40dbcbda162\" data-item=\"{&quot;sources&quot;:[{&quot;src&quot;:&quot;https:\\\/\\\/www.tibicon.net\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/DeCecco13.mp4&quot;,&quot;type&quot;:&quot;video\\\/mp4&quot;}]}\" class=\"flowplayer no-brand is-splash is-paused skin-slim fp-slim fp-edgy\" data-fv-embed=\"https:\/\/www.tibicon.net\/2013\/02\/che-buona-la-pasta\/fvp\/\" style=\"position:relative; max-width: 560px; max-height: 320px; \" data-ratio=\"0.5714\">\n\t<div class=\"fp-ratio\" style=\"padding-top: 57.14%\"><\/div>\n\t<div class=\"fp-ui\"><noscript>Please enable JavaScript<\/noscript><div class=\"fp-play fp-visible\"><svg class=\"fp-play-sharp-fill\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 100 100\"><defs><style>.fp-color-play{opacity:0.65;}.controlbutton{fill:#fff;}<\/style><\/defs><title>play-sharp-fill<\/title><path class=\"fp-color-play\" d=\"M49.9217-.078a50,50,0,1,0,50,50A50.0564,50.0564,0,0,0,49.9217-.078Z\"\/><polygon class=\"controlbutton\" points=\"73.601 50 37.968 70.573 37.968 29.427 73.601 50\" filter=\"url(#f1)\"\/><\/svg><\/div><\/div>\n<div class='fvp-share-bar'><ul class=\"fvp-sharing\">\r\n    <li><a class=\"sharing-facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.tibicon.net%2F2013%2F02%2Fche-buona-la-pasta%2F\" target=\"_blank\"><\/a><\/li>\r\n    <li><a class=\"sharing-twitter\" href=\"https:\/\/twitter.com\/intent\/tweet?text=tibicon+-+business+coaching+&url=https%3A%2F%2Fwww.tibicon.net%2F2013%2F02%2Fche-buona-la-pasta%2F\" target=\"_blank\"><\/a><\/li>\r\n    <li><a class=\"sharing-email\" href=\"mailto:?body=Check%20out%20the%20amazing%20video%20here%3A%20https%3A%2F%2Fwww.tibicon.net%2F2013%2F02%2Fche-buona-la-pasta%2F\" target=\"_blank\"><\/a><\/li><\/ul><div><a class=\"sharing-link\" href=\"https:\/\/www.tibicon.net\/2013\/02\/che-buona-la-pasta\/\" target=\"_blank\">Link<\/a><\/div><div><label><a class=\"embed-code-toggle\" href=\"#\"><strong>Embed<\/strong><\/a><\/label><\/div><div class=\"embed-code\"><label>Copy and paste this HTML code into your webpage to embed.<\/label><textarea><\/textarea><\/div><\/div>\n<\/div>\n\n<p>&nbsp;<\/p>\n<p>Ecco cosa mi \u00e8 venuto da pensare guardando questo spot, nel quale la pasta conquista prepotentemente la sua centralit\u00e0.<\/p>\n<p>Perch\u00e9?<\/p>\n<p>Il testimonial, uomo, ci evita la stant\u00eca associazione pasta-donna-famiglia con la quale <a title=\"La Littizzetto, Mina e la pasta. Barilla\" href=\"https:\/\/www.tibicon.net\/2010\/02\/la-littizzetto-mina-e-la-pasta-barilla.html\">la Barilla ci bombarda da ann<\/a>i; inoltre, ringrazio sentitamente per aver tenuto lontane le facce di ceralacca che ci ricordano <a href=\"https:\/\/www.tibicon.net\/2012\/05\/nivea-for-men-vittorino-andreoli\/\" target=\"_blank\" rel=\"noopener noreferrer\">l\u2019uomo di superficie di Vittorino Andreoli<\/a>: vedere in TV ogni tanto il volto di una persona \u201cnormale\u201d riscalda il cuore.<\/p>\n<p>Sapiente, da un punto di vista di comunicazione, l\u2019uso degli ingredienti per il condimento, che finiscono per perdere via via importanza per lasciare la scena all\u2019unica, vera protagonista.<\/p>\n<p>La pasta De Cecco.<\/p>\n<p>Una testimonianza di come si possa fare della ottima comunicazione con budget limitati.<\/p>\n<p>Bravissimi!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Ecco cosa mi \u00e8 venuto da pensare guardando questo spot, nel quale la pasta conquista prepotentemente la sua centralit\u00e0. Perch\u00e9? Il testimonial, uomo, ci evita la stant\u00eca associazione pasta-donna-famiglia con la quale la Barilla ci bombarda da anni; inoltre, ringrazio sentitamente per aver tenuto lontane le facce di ceralacca che ci ricordano l\u2019uomo di [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0},"categories":[197],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Che buona la pasta<\/title>\n<meta name=\"description\" content=\"La pasta De cecco ha realizzato una comunicazione pubblicitaria di grande qualit\u00e0 con un budget limitato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tibicon.net\/2013\/02\/che-buona-la-pasta\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Che buona la pasta\" \/>\n<meta property=\"og:description\" content=\"La pasta De cecco ha realizzato una comunicazione pubblicitaria di grande qualit\u00e0 con un budget limitato.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tibicon.net\/2013\/02\/che-buona-la-pasta\/\" \/>\n<meta property=\"og:site_name\" content=\"tibicon - 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