{"id":13481,"date":"2013-09-30T00:00:00","date_gmt":"2013-09-29T22:00:00","guid":{"rendered":"https:\/\/www.tibicon.net\/2013\/09\/il-costo-di-vendita-invisibile\/"},"modified":"2018-07-26T18:30:19","modified_gmt":"2018-07-26T16:30:19","slug":"il-costo-di-vendita-invisibile","status":"publish","type":"post","link":"https:\/\/www.tibicon.net\/2013\/09\/il-costo-di-vendita-invisibile\/","title":{"rendered":"Il costo, di vendita, invisibile"},"content":{"rendered":"<p><a href=\"https:\/\/www.tibicon.net\/wp-content\/uploads\/2018\/07\/costi-di-vendita-480.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4877\" alt=\"costi di vendita 480\" src=\"https:\/\/www.tibicon.net\/wp-content\/uploads\/2018\/07\/costi-di-vendita-480.png\" width=\"480\" height=\"194\" \/><\/a><\/p>\n<p>La vignetta si riferisce a un episodio di qualche tempo.<\/p>\n<p>Perch\u00e9 ho voluto raccontarlo?<\/p>\n<p><!--more--><\/p>\n<p>La ragione sta nel fatto che molte imprese, spinte dalla necessit\u00e0 di contenere le spese, tendono a trattare i costi di vendita come qualunque altro, apparentemente inconsapevoli del fatto che il contenimento dei costi di trasferimento (che dei costi di vendita sono parte per niente marginale) oltre un certo limite colpisce una variabile fondamentale per il business: il tempo che il venditore trascorre in attivit\u00e0 che lo portano a contatto con il Cliente, e quindi in grado di generare fatturato.<\/p>\n<p>Un costo, questo, difficilmente quantificabile.<\/p>\n<p>Ma che ha il pregio di non essere evidente\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La vignetta si riferisce a un episodio di qualche tempo. Perch\u00e9 ho voluto raccontarlo?<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0},"categories":[171],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Il costo, di vendita, invisibile<\/title>\n<meta name=\"description\" content=\"Non sono da considerare costi solo quelli immediatamente rilevabili ma anche quelli che negano delle opportunit\u00e0.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tibicon.net\/2013\/09\/il-costo-di-vendita-invisibile\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il costo, di vendita, invisibile\" \/>\n<meta property=\"og:description\" content=\"Non sono da considerare costi solo quelli immediatamente rilevabili ma anche quelli che negano delle opportunit\u00e0.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tibicon.net\/2013\/09\/il-costo-di-vendita-invisibile\/\" \/>\n<meta property=\"og:site_name\" content=\"tibicon - 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