{"id":13924,"date":"2015-07-03T00:00:00","date_gmt":"2015-07-02T22:00:00","guid":{"rendered":"https:\/\/www.tibicon.net\/2015\/07\/vodafone-bruce-willis-e-provincialismo-doc\/"},"modified":"2019-01-26T11:11:00","modified_gmt":"2019-01-26T10:11:00","slug":"vodafone-bruce-willis-e-provincialismo-doc","status":"publish","type":"post","link":"https:\/\/www.tibicon.net\/2015\/07\/vodafone-bruce-willis-e-provincialismo-doc\/","title":{"rendered":"Vodafone, Bruce Willis e provincialismo DOC"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/HeGYdPIdhD0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Vodafone ha lanciato in Italia la rete 4G, quella che definisce \u201crete Super Veloce\u201d pi\u00f9 estesa in Europa, e ne sollecita l\u2019uso attraverso una pressione pubblicitaria rilevante.<\/p>\n<p>Cosa ha impiegato nella campagna?<\/p>\n<p>Diversi spot: qui ti presento quello principale, che vorrei analizzare con te.<\/p>\n<p>Un fruttivendolo viaggia su una strada di campagna a bordo di una motoretta APE Piaggio quando si imbatte in una elegantissima limousine nera.<\/p>\n<p>L\u2019uomo si ferma per prestare soccorso: \u201c<em>Serve aiuto?<\/em>\u201d, domanda.<\/p>\n<p>Si abbassa un finestrino e appare il noto attore americano Bruce Willis il quale, con quella pronuncia incerta che tanto piace a noi italiani quando compare sulle labbra di una celebrit\u00e0 straniera, afferma: \u201d<em>Perso, non c\u2019\u00e8 rete<\/em>\u201d.<\/p>\n<p>Imperdibile il respiro del fruttivendolo, che non avrebbe provato emozione superiore se l\u2019apparizione fosse stata divina, quando riconosce la star.<\/p>\n<p>\u201c<em>Ma io c\u2019ho 4GGI VVodafon! Dai che t\u2019accompagno&#8230;<\/em>\u201d<\/p>\n<p>E il mitico Bruce, risplendente nel suo fulgido smoking, lascia la limousine per accomodarsi nell\u2019APE e seguire l\u2019intrepido soccorritore nel giro che deve portare a termine prima di accompagnarlo al luogo dell\u2019appuntamento.<\/p>\n<p>Tristissimo il momento in cui il fruttivendolo tratta l\u2019attore con quella confidenza che sa tanto di riscatto sociale; e non meno imbarazzante quello in cui l\u2019uomo tratta con sufficienza la collega che si meraviglia di vederlo in compagnia di una persona tanto illustre.<\/p>\n<p>Bruce, arrivato alla meta e accolto da una folla elegantissima, ricompensa il fruttivendolo con un selfie in cui non possono mancare le bellissime di turno.<\/p>\n<p>&#8220;<em>Se poi mi mandi la mail te la mando, eh?<\/em>&#8221; l&#8217;imbarazzante epilogo.<\/p>\n<p>Che dire di questo spot?<\/p>\n<p>Direi un inno al provincialismo e all\u2019esterofilia che ci contraddistingue, e alla nostra abitudine a sentirci gratificati dall\u2019attenzione di chiunque incespichi nel pronunciare la pi\u00f9 elementare delle parole del nostro vocabolario.<\/p>\n<p>Mi rimane solo un dubbio: dov\u2019\u00e8 finito l\u2019autista della limousine?<\/p>\n<p>Magari \u00e8 andato a cercare un telefono capace di intercettare la rete Vodafone 4G&#8230;<\/p>\n<p>Pu\u00f2 essere?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; Vodafone ha lanciato in Italia la rete 4G, quella che definisce \u201crete Super Veloce\u201d pi\u00f9 estesa in Europa, e ne sollecita l\u2019uso attraverso una pressione pubblicitaria rilevante. Cosa ha impiegato nella campagna? Diversi spot: qui ti presento quello principale, che vorrei analizzare con te. Un fruttivendolo viaggia su una strada di campagna a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0},"categories":[197],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vodafone, Bruce Willis e provincialismo DOC<\/title>\n<meta name=\"description\" content=\"La Vodafone ha prodotto uno spot che trasuda disprezzo per il consumatore.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tibicon.net\/2015\/07\/vodafone-bruce-willis-e-provincialismo-doc\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vodafone, Bruce Willis e provincialismo DOC\" \/>\n<meta property=\"og:description\" content=\"La Vodafone ha prodotto uno spot che trasuda disprezzo per il consumatore.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tibicon.net\/2015\/07\/vodafone-bruce-willis-e-provincialismo-doc\/\" \/>\n<meta property=\"og:site_name\" content=\"tibicon - business coaching\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tibicon\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/arduino.mancini\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-02T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-26T10:11:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tibicon.net\/wp-content\/uploads\/2018\/07\/logo_tibicon_footer.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"237\" \/>\n\t<meta property=\"og:image:height\" content=\"104\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"AM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@arduinom\" \/>\n<meta name=\"twitter:site\" content=\"@arduinom\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"AM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.tibicon.net\/2015\/07\/vodafone-bruce-willis-e-provincialismo-doc\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.tibicon.net\/2015\/07\/vodafone-bruce-willis-e-provincialismo-doc\/\"},\"author\":{\"name\":\"AM\",\"@id\":\"https:\/\/www.tibicon.net\/#\/schema\/person\/2cda6045df6cde39c68787f1e6a84373\"},\"headline\":\"Vodafone, Bruce Willis e provincialismo DOC\",\"datePublished\":\"2015-07-02T22:00:00+00:00\",\"dateModified\":\"2019-01-26T10:11:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.tibicon.net\/2015\/07\/vodafone-bruce-willis-e-provincialismo-doc\/\"},\"wordCount\":335,\"commentCount\":12,\"publisher\":{\"@id\":\"https:\/\/www.tibicon.net\/#organization\"},\"articleSection\":[\"Pubblicit\u00e0 e marketing\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.tibicon.net\/2015\/07\/vodafone-bruce-willis-e-provincialismo-doc\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tibicon.net\/2015\/07\/vodafone-bruce-willis-e-provincialismo-doc\/\",\"url\":\"https:\/\/www.tibicon.net\/2015\/07\/vodafone-bruce-willis-e-provincialismo-doc\/\",\"name\":\"Vodafone, Bruce Willis e provincialismo DOC\",\"isPartOf\":{\"@id\":\"https:\/\/www.tibicon.net\/#website\"},\"datePublished\":\"2015-07-02T22:00:00+00:00\",\"dateModified\":\"2019-01-26T10:11:00+00:00\",\"description\":\"La Vodafone ha prodotto uno spot che trasuda disprezzo per il consumatore.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.tibicon.net\/2015\/07\/vodafone-bruce-willis-e-provincialismo-doc\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.tibicon.net\/2015\/07\/vodafone-bruce-willis-e-provincialismo-doc\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.tibicon.net\/2015\/07\/vodafone-bruce-willis-e-provincialismo-doc\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.tibicon.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Vodafone, Bruce Willis e provincialismo DOC\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.tibicon.net\/#website\",\"url\":\"https:\/\/www.tibicon.net\/\",\"name\":\"tibicon - business coaching\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.tibicon.net\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.tibicon.net\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.tibicon.net\/#organization\",\"name\":\"Tibicon - Valore dal tuo sapere\",\"url\":\"https:\/\/www.tibicon.net\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.tibicon.net\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.tibicon.net\/wp-content\/uploads\/2018\/07\/logo_tibicon.jpg\",\"contentUrl\":\"https:\/\/www.tibicon.net\/wp-content\/uploads\/2018\/07\/logo_tibicon.jpg\",\"width\":406,\"height\":178,\"caption\":\"Tibicon - Valore dal tuo sapere\"},\"image\":{\"@id\":\"https:\/\/www.tibicon.net\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/tibicon\/\",\"https:\/\/twitter.com\/arduinom\",\"https:\/\/www.linkedin.com\/company\/tibicon-sas\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.tibicon.net\/#\/schema\/person\/2cda6045df6cde39c68787f1e6a84373\",\"name\":\"AM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.tibicon.net\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dcaaf8ca1ba7ec6761cfabaed28f6555?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dcaaf8ca1ba7ec6761cfabaed28f6555?s=96&r=g\",\"caption\":\"AM\"},\"sameAs\":[\"https:\/\/www.tibicon.net\/\",\"https:\/\/www.facebook.com\/arduino.mancini\",\"https:\/\/twitter.com\/arduinom\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Vodafone, Bruce Willis e provincialismo DOC","description":"La Vodafone ha prodotto uno spot che trasuda disprezzo per il consumatore.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tibicon.net\/2015\/07\/vodafone-bruce-willis-e-provincialismo-doc\/","og_locale":"it_IT","og_type":"article","og_title":"Vodafone, Bruce Willis e provincialismo DOC","og_description":"La Vodafone ha prodotto uno spot che trasuda disprezzo per il consumatore.","og_url":"https:\/\/www.tibicon.net\/2015\/07\/vodafone-bruce-willis-e-provincialismo-doc\/","og_site_name":"tibicon - business coaching","article_publisher":"https:\/\/www.facebook.com\/tibicon\/","article_author":"https:\/\/www.facebook.com\/arduino.mancini","article_published_time":"2015-07-02T22:00:00+00:00","article_modified_time":"2019-01-26T10:11:00+00:00","og_image":[{"width":237,"height":104,"url":"https:\/\/www.tibicon.net\/wp-content\/uploads\/2018\/07\/logo_tibicon_footer.jpg","type":"image\/jpeg"}],"author":"AM","twitter_card":"summary_large_image","twitter_creator":"@arduinom","twitter_site":"@arduinom","twitter_misc":{"Scritto da":"AM","Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.tibicon.net\/2015\/07\/vodafone-bruce-willis-e-provincialismo-doc\/#article","isPartOf":{"@id":"https:\/\/www.tibicon.net\/2015\/07\/vodafone-bruce-willis-e-provincialismo-doc\/"},"author":{"name":"AM","@id":"https:\/\/www.tibicon.net\/#\/schema\/person\/2cda6045df6cde39c68787f1e6a84373"},"headline":"Vodafone, Bruce Willis e provincialismo DOC","datePublished":"2015-07-02T22:00:00+00:00","dateModified":"2019-01-26T10:11:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.tibicon.net\/2015\/07\/vodafone-bruce-willis-e-provincialismo-doc\/"},"wordCount":335,"commentCount":12,"publisher":{"@id":"https:\/\/www.tibicon.net\/#organization"},"articleSection":["Pubblicit\u00e0 e marketing"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.tibicon.net\/2015\/07\/vodafone-bruce-willis-e-provincialismo-doc\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.tibicon.net\/2015\/07\/vodafone-bruce-willis-e-provincialismo-doc\/","url":"https:\/\/www.tibicon.net\/2015\/07\/vodafone-bruce-willis-e-provincialismo-doc\/","name":"Vodafone, Bruce Willis e provincialismo DOC","isPartOf":{"@id":"https:\/\/www.tibicon.net\/#website"},"datePublished":"2015-07-02T22:00:00+00:00","dateModified":"2019-01-26T10:11:00+00:00","description":"La Vodafone ha prodotto uno spot che trasuda disprezzo per il consumatore.","breadcrumb":{"@id":"https:\/\/www.tibicon.net\/2015\/07\/vodafone-bruce-willis-e-provincialismo-doc\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tibicon.net\/2015\/07\/vodafone-bruce-willis-e-provincialismo-doc\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.tibicon.net\/2015\/07\/vodafone-bruce-willis-e-provincialismo-doc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.tibicon.net\/"},{"@type":"ListItem","position":2,"name":"Vodafone, Bruce Willis e provincialismo DOC"}]},{"@type":"WebSite","@id":"https:\/\/www.tibicon.net\/#website","url":"https:\/\/www.tibicon.net\/","name":"tibicon - business coaching","description":"","publisher":{"@id":"https:\/\/www.tibicon.net\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tibicon.net\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.tibicon.net\/#organization","name":"Tibicon - Valore dal tuo sapere","url":"https:\/\/www.tibicon.net\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.tibicon.net\/#\/schema\/logo\/image\/","url":"https:\/\/www.tibicon.net\/wp-content\/uploads\/2018\/07\/logo_tibicon.jpg","contentUrl":"https:\/\/www.tibicon.net\/wp-content\/uploads\/2018\/07\/logo_tibicon.jpg","width":406,"height":178,"caption":"Tibicon - Valore dal tuo sapere"},"image":{"@id":"https:\/\/www.tibicon.net\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/tibicon\/","https:\/\/twitter.com\/arduinom","https:\/\/www.linkedin.com\/company\/tibicon-sas\/"]},{"@type":"Person","@id":"https:\/\/www.tibicon.net\/#\/schema\/person\/2cda6045df6cde39c68787f1e6a84373","name":"AM","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.tibicon.net\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dcaaf8ca1ba7ec6761cfabaed28f6555?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dcaaf8ca1ba7ec6761cfabaed28f6555?s=96&r=g","caption":"AM"},"sameAs":["https:\/\/www.tibicon.net\/","https:\/\/www.facebook.com\/arduino.mancini","https:\/\/twitter.com\/arduinom"]}]}},"_links":{"self":[{"href":"https:\/\/www.tibicon.net\/wp-json\/wp\/v2\/posts\/13924"}],"collection":[{"href":"https:\/\/www.tibicon.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tibicon.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tibicon.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tibicon.net\/wp-json\/wp\/v2\/comments?post=13924"}],"version-history":[{"count":0,"href":"https:\/\/www.tibicon.net\/wp-json\/wp\/v2\/posts\/13924\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.tibicon.net\/wp-json\/wp\/v2\/media?parent=13924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tibicon.net\/wp-json\/wp\/v2\/categories?post=13924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tibicon.net\/wp-json\/wp\/v2\/tags?post=13924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}