t books

The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or “strategic” accounts have now become a company’s most important asset, in some cases supplying in excess of 80 percent of a firm’s revenues. Here, in one powerful […]

A collection of content-based chapters and case studies examining the pedagogical potential and realities of digital literacies in education. The book aims to examine several foundational aspects of Web 2.0 technologies and social media applications to understand the implications for teaching, learning, and professional development. “Digital Education introduces a healthy corrective to exaggerated techno-optimism or […]

Here are some questions we may face in our work: Are the assumptions on this project sufficiently robust? Will the economy grow in the coming months? Is the person I want to hire sufficiently skilled to manage the role effectively? Questions like these dot our day: our effectiveness in making appropriate assessments depends on the […]

In this book, Robert I. Sutton proposes a decalogue of weird ideas to be applied in companies that want to become competitive. These ideas are divided into eleven (and a half) points and are based on theories and research-proven both academically and practically, to promote creativity and innovation. Any examples? Who would have thought that […]

Today I present you a powerful and inspiring book from the founders of IDEO, the award-winning design firm, on unleashing the creativity that lies within each of us. Too often, companies and individuals assume that creativity and innovation are the domain of creative types. However, two of the foremost experts in innovation, design and creativity […]

In a world increasingly interconnected, you can’t afford to ignore the existence of cultures other than yours. Why is that? Here are a few questions for you: How do you handle negotiating preliminaries with a person from the United States? And with a person from Japan? What do you need to know before you decide […]

In hindsight, every great idea seems obvious. But how can you be the person who comes up with those ideas? Is creativity a gift, or can it be learned, as in many other disciplines? In this innovative book, creativity expert Michael Michalko reveals life-changing tools that will help you learn thinking techniques that you would […]

What is critical thinking? And why is it today an essential component of everyone’s professional and personal life? We can define critical thinking as a body of knowledge and skills that supports the process of evaluating the authentic meaning of arguments you heard, aimed at assessing whether those arguments are credible and convincing. We live […]